Vancouver K-Town Gemini

When picking out shampoo in the past, most of us simply looked at scent, price, or whether our scalp was oily or dry. Walking through the hair care aisles in North America lately, however, you might notice an entirely different set of buzzwords dominating the shelves. Peptide Bond Repair, Scalp Detox, Thickening. Brands now promise to rebuild broken bonds at the molecular level, treat the scalp with skincare-grade actives, and give fine strands an instant volumizing boost. While these claims sound promising, it has become harder than ever to pinpoint what your hair and scalp actually need. During a recent visit to a Canadian Shoppers Drug Mart , I took some photos of the shampoo displays. It was fascinating to see how the major marketing themes highlighted in North American press releases are mirrored right here on everyday retail shelves in Canada. In this post, we’ll break down the key categories driving North American product launches, examine what brands are really highl...